Imagine that you are rushing through an airport, mall, or anywhere really and you have a quickconversation with a bystander that is interested in your company. You don't happen to have a business card on you, but you say, "Text (chosen word ) to 90210" and you'll get my digital business card sent to you.
I set one up for myself and decided to try it out at a large trade show that I attend annually. The 2013 meeting is next week, HIMSS (www.HIMSS.org) .
Whala, no more worries about carrying business cards with you. You can connect to anyone, anywhere with simply a text and a code word. Genius. Basic plan is $14.95 a month.
Give it a try. Let me know how it works out for you. I'll do the same-- - - AND - - if you run into me at the HIMSS trade show, I'll have an easy way to give you my contact information WITHOUT requiring a printed business card.
Great job iZigg. I commend you on your innovation and business model.
Follow up note: I've been using it a few days now, and it needs a little more functionality (in my opinion) to be worth the monthly amount spent. Still needs some development to make it fully usable. The viewer of the digital card cannot easily add your information into their address book on their Iphone.
This would be mandatory functionality, if we want to truly remain in the digital world and avoid needing the business card. To get cards into my address book today, I take a picture of them in CardMunch and then move it into my address book.
Consignment shops are close to my heart as they were one of the keys to 'dressing as an executive' way before I had the means to do so. I used consignment shops to upgrade my brand and my image. I still love
perusing the shops and finding amazing treasures.
I tried on a gorgeous pair of Christian Louboutin shoes last night. They were amazing.
Attendees were able to meet one of the partners of the shop, Camille. Her passion and energy for designer clothes and helping visitors find their perfect style was evident. She is doing what she loves and it is magnetic. Congratulations Camille for creating an amazing shopping experience and a special personal touch!
Many attendees left with signed copies of a few of my books, and a 'To Do' list with a few action items to implement to create a personal brand for themselves at work.
Some items on their 'To Do' list: review LinkedIn profile with suggestions for revision/improvement, think through a positioning statement for YOU, begin branding yourself for success.
Author of Brand You, Bethany Williams, will talk about self-branding. You are known for something, whether you like it or not. Your brand may reflect characteristics, attitudes, or adjectives or perceptions people have about you. Your brand helps OPEN OR CLOSE opportunities for growth and development. Learn how to craft a brand that YOU want and open opportunities you never knew existed.
Are you a fashionista, like shopping, chatting with friends or just enjoy a good glass of wine? How about all of the above in a FASHION SHOW hosted by Style Network’s Connie Dieb, owner of Uptown Consignments. We will showcase some great designer fashions for work that are affordable and beautiful.
Be sure to stay and shop, try on designer clothes and enjoy hor d’ouvres with wine.
Press Release For Immediate Attention: April 13, 2013 Contact: Amy Van Vleck, 214-649-9895
Local author has Brand YOU book on display at the London Book Fair in Earls Court Exhibition Centre, Warwick Road, London, England
Dallas author Bethany Williams will have her newest title, Brand YOU: A Step-By-Step Guide to Building Your Brand, on display at the London Book Fair, April 16-18, 2012, in Earls Court Exhibition Centre, Warwick Road, London, England.
During its first week of release in 2011, Brand YOU reached the No. 1 spot on Amazon’s Hot New Releases list in the Sales category. In 2010, Bethany became “One of the Top 25 Women to Watch” by the Dallas Business Journal and now her latest book has gone global.
“When I started my writing journey, I never dreamed I’d have the honor of my books being read around the world,” Williams said. “I’m thrilled to have Brand YOU on display in London for this prestigious book show.” A truly international exhibition, The London Book Fair hosts business professionals from all over the world for the three days of the fair. In 2011, the total attendance was 24,802.
In Brand YOU, Williams helps professionals find ways to survive and thrive in this tough, global economy. One reviewer said: “Simple. Accurate. Motivating. And most importantly, actionable. A must read! As a reader with a strong appreciation for Moore's law, you have to be ever-changing to keep up with technology and trends. Branding yourself has never been more important to rise above the noise! Genuinely Awesome! I give it 5.0 out of 5 stars.” Reviewed by Chris C. on Amazon.com.
Williams hopes that book retailers across Europe will select Brand YOU for distribution to their bookstores, universities, schools, and libraries, giving Brand YOU a chance to enable readers from around the world to brand themselves in a new way, ensure job security, and position themselves for success in the global economy.
“It is an honor to have one of my books on display at this prestigious show,” she said. “I will continue to spread the message that if you dream and persevere, you will achieve and succeed to heights untold.”
Williams has two other published books: Winning Strategies for Women (revised 2012) and From Mother to Mentor, Father to Coach. All of her books are available on Amazon.com.
For more on Bethany, her books and speaking engagements, visit bethanyawilliams.com, or contact Amy Van Vleck, 214-649-9895.
It doesn't HAVE to be that way. By distinctly working to create expertise in areas that your peers in the industry or field that you are in have not- you can capitalize on knowledge that can keep your salary climbing for several more years. Are you in healthcare? Become brilliantly knowlegeable about Meangingful Use stages 1 and 2. Become an expert on the HITECH act. Learn about security. Explore alternate models of healthcare in other countries. We have a big dilemma to solve- try to increase your education to add innovation and creativity in a field that lacks it greatly.
Are you in retail, manufacturing or engineering? There are ways in each of these fields that you can expand your knowledge to move your organizations forward. Consider a path explaining the steps necessary to expand your brand and increase your value in my recent book, Brand YOU.
If we sit back and let our career paths build themselves, and we are unaware of our brand or how to best position and GROW our skillsets and knowledge, than the article will ring true, every time. Our earnings will cap off and then they will proceed to decline for the remainder of our earning years.
Take charge of your career path and journey. Explore options to increase your expertise and specialties. Find ways to 'stand out from the crowd' to maximize your worth to an organization and your ability to move them forward. Companies crave true thought leaders and innovators.
YOU own the determining factors in whether this statistic will become your reality or whether it will be debunked because of your ability to uniquely position yourself to increase your earning potential when others can not. Go prove them wrong!
For Immediate Attention: November 1, 2011 Contact: Amy Van Vleck, 214-649-9895
“Brand YOU” author empowers professionals to develop a personal brand
that sells them in today’s competitive market.
Dallas, Texas - The job market is perhaps more gloomy than the 9.1 percent unemployment rate suggests, because America's 14 million unemployed must also compete with 8.8 million other people not counted as unemployed — part-timers who want full-time work.
So, how can job seekers, regardless of employment status, position themselves to find work, prevent losing a job when the floodgate opens or, better yet, be on the lookout for an open opportunity or an advanced job? In her new book, Brand YOU: A Step-by-Step Guide to Building Your Brand, author Bethany Williams helps professionals find ways to survive and thrive in this tough economy.
In Brand YOU, Williams takes readers through the process of a professional self-evaluation and external evaluation, guides readers to create and market a distinct personal brand, and teaches how to communicate that brand both online and in-person.
“Your online personality should reflect your strengths, your accomplishments,” Williams says. “Once your digital resume, if you will, has their attention, doors begin to open.” She offers practical steps to position your strengths and individuality in a tough market.
Williams is a results-oriented executive with 27 years experience driving complex initiatives in the business world. She is the Vice President of Product Marketing and has worked in high level positions in industry leading corporations such as PwC, Perot Systems, Sharp Healthcare, GE Healthcare, and IDX Systems Corporation. In 2009, Bethany was named “One of the Top 25 Women to Watch” by the Dallas Business Journal.
She has two other published books: Winning Strategies for Women and From Mother to Mentor, Father to Coach. All of her books are available on Amazon.com. Brand YOU also will be available in e-book by mid-November.
I had the opportunity to spend 2 days in Los Angeles, consulting for Dina Bar-EL of the Dina Bar-EL Fashion Empire. She is an amazingly brilliant designer that gained significant popularity in 2004 and 2005 when Kate Hudson wore one of her dress designs in the movie, 'How to Lose a Guy in 10 Days'. Since Kate graced the movie set in the stunning yellow satin dress, Dina has been blessed with a growing business, and a brand that is now known world-wide www.DinaBarEL.com. Her and I became friends after a chance encounter in the first class cabin on American airlines from LAX to Dallas in 2007.
While I was in LA, we worked on a business plan and further refining her brand. It is always refreshing to step across varying verticals, realizing the proliferation of similiarities that varying industries possess.
From my desk I could see beautiful dresses, recently designed by Dina Bar-EL. Her dresses are known for their fit, the elegant fabrics that she uses to create them, and the beautiful designs.
The dresses are breathtaking. You've surely seen one of her dresses, as Hollywood has a love affair with the Dina Bar-El dresses.
Her dresses have been worn by Fergi, Paris Hilton, Victoria Beckham, Byonce', the Pussy Cat Dolls, Rihanna, Tara Reid, Geena Davis, Holly Robinson Peete, Tyra Banks, Penelope Cruz, Carmen Electra, Mary J Blige- - and the list goes on and on and on.
We started the second day out with breakfast with Won-G (www.won-g.com). Won-G is a Haitian born rapper, entrepeneuer, businesman and philanthropist. He is a breath of fresh air, very different from most of the stars that you may meet in Beverly Hills. He has started a blue jean company called Sovage Jeans (www.sovagedenim.com) that has kicked off to a superb start.
Michael Williams, Bethany Willams, Won-G, and Dina Bar-EL
Here the 'breakfast club' (grin) meets to strategize over egg whites and toast. God is good.
It is becoming more and more clear as time passes that it is critical to understand what your business thinks of 'Who YOU are and What YOU are known for'. Personal branding is becoming an important step in moving your career forward whether you stay at the same company or move into another company.
Your skillsets must be easily distinguished from the skillsets of those that you compete against, your ROI and value must be clearly understood and documented.
Who are you? What are you known for? What do you do great? Think about the components that make YOU special. Process specifics in your mind. If your company were having a large layoff, whta would the executives say about you behind closed doors? These are good things to know.
Begin forming ideas about Who YOU are. Begin to form a brand idea for yourself. More to come....stay tuned.