Create a Winning "Go to Market" Strategy
Featuring Bethany Williams,
Market Vice President - Perot Systems
A successful sales campaign and/or marketing campaign requires collaboration between an organization's field sales team and corporate marketing. Join SMEI to gain the "how to" knowledge for conducting the kind of strategy session that drives a joint vision with both the sales team and the marketing team.
Bethany Williams has facilitated these sessions for major corporations for new market launches, product launches, and to drive ongoing success for products and services. Her real world experience can provide insights for the smallest local campaign up to large corporate wide marketing strategies.
The presentation will provide a tactical platform for strategy development and "take-aways" with recommended processes, action steps, and coverage points such as research, brainstorming, funnel development and role development.
Date: September 21, 2009Time: 4:30 p.m. - 6:15 p.m.Location: Westin Galleria13340 Dallas ParkwayDallas, TX 75240
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