For Immediate Attention: November 1, 2011
Contact: Amy Van Vleck, 214-649-9895
“Brand YOU” author empowers professionals to develop a personal brand
that sells them in today’s competitive market.
Dallas, Texas - The job market is perhaps more gloomy than the 9.1 percent unemployment rate suggests, because America's 14 million unemployed must also compete with 8.8 million other people not counted as unemployed — part-timers who want full-time work.
So, how can job seekers, regardless of employment status, position themselves to find work, prevent losing a job when the floodgate opens or, better yet, be on the lookout for an open opportunity or an advanced job? In her new book, Brand YOU: A Step-by-Step Guide to Building Your Brand, author Bethany Williams helps professionals find ways to survive and thrive in this tough economy.
In Brand YOU, Williams takes readers through the process of a professional self-evaluation and external evaluation, guides readers to create and market a distinct personal brand, and teaches how to communicate that brand both online and in-person.
“Your online personality should reflect your strengths, your accomplishments,” Williams says. “Once your digital resume, if you will, has their attention, doors begin to open.” She offers practical steps to position your strengths and individuality in a tough market.
Williams is a results-oriented executive with 27 years experience driving complex initiatives in the business world. She is the Vice President of Product Marketing and has worked in high level positions in industry leading corporations such as PwC, Perot Systems, Sharp Healthcare, GE Healthcare, and IDX Systems Corporation. In 2009, Bethany was named “One of the Top 25 Women to Watch” by the Dallas Business Journal.
She has two other published books: Winning Strategies for Women and From Mother to Mentor, Father to Coach. All of her books are available on Amazon.com. Brand YOU also will be available in e-book by mid-November.
For more on Bethany, her books and speaking engagements, visit bethanywilliams.org.